Start with the current campaign brief and materials available in your own account. Do not download clips from unrelated sites or assume that any ReelShort scene is automatically approved for promotion.

Build from the campaign brief

  • Confirm the promoted work and eligible audience.
  • Use the supplied advertising materials and attributed link together.
  • Keep required trademarks and copyright notices visible.
  • Avoid edits that distort the scene or promise something untrue.
  • Check platform-specific rules before publishing.

A simple editing sequence

  1. Choose one clear emotional hook from the approved material.
  2. Cut pauses while preserving the original meaning.
  3. Add readable captions that accurately match the dialogue.
  4. Use a truthful title that creates curiosity without deception.
  5. Watch the final export once with sound and once muted.
  6. Publish with the correct attributed campaign link.
Important restrictionThe current official terms prohibit misleading promotion, deceptive clicks, removing or covering marks, and certain alterations to advertising materials. Read the exact campaign rules before every upload.

What to measure

Track the hook, average watch time, completion rate, link clicks, and attributed results separately. Change one major variable at a time so you can learn which openings and stories actually improve performance.